Salt Lake City — Wake the Great Salt Lake

Salt Lake City, UT · 2025

Wake the Great Salt Lake

Wake the Great Salt Lake — twelve artist installations across Salt Lake City confronting the lake's ecological decline through pop-up, temporary, and roadside public art created with Indigenous communities, scientists, and advocates.

Artworks
7
Neighborhoods
5
Attendance
18,000
Press hits
26

The project

Wake the Great Salt Lake

Salt Lake City has been an especially collaborative partner in adapting Wake the Great Salt Lake across 12 artist installation sites, many of which are temporary — lasting from a single evening to several weeks. To meet these unique conditions, the city extended the branding by creating temporary, portable signage and branded pop-up elements that could move from site to site. This allowed the identity to stay consistent even as installations changed locations or operated for only short durations.

Wayfinding has played an important role in these activations, most recently through sidewalk clings for Nick Pedersen's Here Today, Gone Tomorrow billboards and the opening of Trevor Dahl's Watchers of the Shore. Materials have included sidewalk clings, signs, lamp post clings, yard signs, and banners.

Lessons learned

Sustained press momentum required a dedicated comms partner from week one — not month three. Community advisory groups doubled attendance at activation events.

Library

Photos & documents