Thriving Together

The City of Atlanta had an established logo for Thriving Together when we began to work formally with the team (created by an agency hired by the CDC Foundation). Although the brand ID was inherited, we were able to build upon it to create a greater range through elements like the website design, marketing, and signage. We supported the first mural opening by artist C. Flux Sing with on-the-ground materials, including sidewalk clings, an integrated shopping center sign, and a poster, to establish a consistent project presence.

While the second mural site on the BeltLine presented logistics and coordination challenges, the project gained strong momentum with the addition of boutique agency FCG, who delivered highly effective onsite festival marketing. The city celebrated with the Thriving Together Festival on September 27, and we continue to work with the team and FCG to strengthen mural visibility along the BeltLine and advance plans for the remaining mural installation.